Get ready for BATL: How to reach your fundraising goal

6 MIN READ

Whether you’re rallying as a team or starting solo, this toolkit can help you achieve your fundraising goal.

Leading up to our BATL for Mental Health axe-throwing tournament on March 21, we’re challenging you to take a swing at stigma and raise funds for more accessible, affordable, community-based mental health programs. Not signed up yet? Register here. Then come back! 

Your goal is to raise a minimum of $500 per team (or $100 per person).  

By fundraising, you’ll support local mental health initiatives and the teams that raise the most will win great prizes for the whole group to enjoy.  

FIVE FUNDRAISING TIPS TO KEEP IN MIND

A little goes along way. Don’t be afraid to ask family, friends, or coworkers to support your fundraiser. If just five people in your network give $20, then you’ve reached $100 already. Start by donating to your own fundraiser and then ask others to join you.

Share your goal. People will want to help you get there! It always helps to have a clear benchmark to work towards. And it feels great when you’ve brought a group together to achieve it.

Show the impact. One in five people in Canada struggle with their mental health. Their donation will ensure more people get the help they need, when they need it. Learn more about GenNext’s mental health cause.

Let your personality shine through. Start by using the sample emails and social posts below, but be sure to add a personal touch. When you ask someone to donate, let them know why this cause matters to you. You’ll also get more responses with a personal ask, rather than bcc’ing your whole address book.

Take the conversation offline too. Sharing a fundraising ask on your personal Instagram or LinkedIn is great—don't get us wrong. But if you’re feeling stuck trying to achieve your goal, consider asking a friend out for coffee or bringing up your fundraiser at a family dinner.

🌟 Bonus: If you have a bit more time to spare, you could organize a bake sale, clothing swap, or trivia night in exchange for small donations. At the end of the day, this is all about fun and philanthropy. We want you to have a good time for a good cause.  
 
It may seem obvious, but don’t forget to say thank you! It means a lot when someone chooses to donate, so make sure to let them know—whether it’s with a written note or a big hug—how grateful you are for their support.  

Because of your fundraising efforts, GenNext East Ontario can create lasting change in the lives of the most vulnerable people across Prescott-Russell, Ottawa, Lanark County, and Renfrew County.  

SAMPLE EMAILS

SOCIAL MEDIA POSTS

Share or customize one of the posts below to get the word out about your fundraiser. Follow GenNext on Instagram, Facebook, and Twitter to reshare our posts and encourage others to join you.  

Download images you can add to your posts. 

FACTS AND STATS ABOUT MENTAL HEALTH

1 in 5 Canadians ages 12+ reported that they needed help with their mental health in the past year, but 45% of those struggling felt their needs were unmet or only partially met.

Nearly half (44%) of Ottawa students reported fair or poor mental health.

Suicide is the second leading cause of death for young people in Canada.

Lack of transportation, unreliable internet, and limited access to technology can make it difficult for rural and low-income families to access mental health supports.

When someone’s mental health is compromised, it can negatively affect all aspects of their life, from education and career to relationships and overall wellbeing.

GenNext East Ontario, as part of United Way, provides one-on-one counselling, suicide prevention initiatives, peer support groups, mental health initiatives in after-school programs, and more. Learn more

Donations to GenNext’s BATL for Mental Health go towards community-based mental health programs in Prescott-Russell, Ottawa, Lanark County, and Renfrew County.

We’ll have great prizes for the team that raises the most. A little healthy competition couldn’t hurt, right?

If you have questions about BATL for Mental Health before March 21, check out our FAQ or reach out to gennext@unitedwayeo.ca.

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